Mandarin-Speaking Sales Development Representative

Advertised on : 12 Jun 2018 | Closing date : 10 Sep 2018

  Job Reference : 10096

Sales Development Representative





Contract Type

Full-time permanent



City of London


Company Profile

Leading Asian food brand seeks a new Sales Development Representative to work closely with the Business Development Manager of Europe to develop and implement programmes that will build sales and distribution.


Main Responsibilities

·            Identify key strategic accounts and opportunities that will ensure effective coverage of the region, and tracking performance according to set objectives.

·            Support regional distributors in developing in-market sales in the supply chain.

·            Ensure healthy inventory level at reginal distributors’ warehouse for product availability and smooth supply across all relevant channels.

·            Be a primary point of contact with reginal distributors’ sales teams, key wholesalers and retailers, in relation to in-market enquiries and follow up.

·            Collate and track information on distribution, prices and competitors’ activities to support business planning.

·            Manage and conduct product demonstrations and presentations to pitch for key accounts.

·            Organize and conduct in-store demonstration and sampling activities, which may involve weekend working.

·            Assist the Europe BDM with sales planning and tracking A&P and other channel expenditure in-line with relevant budgetary controls.

·            Manage new products introduction and launch to the trade in support of reginal distributors’ to maximize distribution.

·            Represent the brand in Asian trade events and maintain a good relationship with different trade contacts and associations.

·            Build good relationships with reginal distributors’ and their sales teams, ensuring timely flow of information to support sales and development opportunities.

·            Update and manage reginal distributors’ records and contacts.

·            Ensure effective trade coverage and regular field-based contact managing an economical yet comprehensive journey plan.

·            Support the company in ensuring a good representation and reputation of the brand in the trade to protect its brand image and equity.

·            Periodically update on the latest trends and findings in the market.


Candidate Requirements

·            At least two years of relevant working experience in sales/marketing/business development.

·            Fluent in spoken and written English.

·            Educated to a university level or higher.

·            Fluent spoken and written skills in Mandarin or Cantonese.

·            Computer-literate.

·            Flexibility towards occasional domestic and international business trips in Europe.

·            Full UK driving licence is essential.

·            Flexibility towards working hours, including occasional weekends.

·            Excellent interpersonal communication skills.

·            Numerically competent. 

·            Beneficial: Business/marketing degree.


Starting Date



Working Hours




Candidates must have full eligibility to work in the UK as VISA sponsorship cannot be provided.


Functional Areas : Office Professionals;Sales Coordinator / Support
Type of Employment : Permanent
Work Location : (London)
Salary Description : £26,000 - £28,000

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