Title: Assistant Marketing Manager
1. Marketing strategy
l Specify top customers and build strategy for where to play.
l Develop winning plans for top customers.
l Develop and execute support to customers for key initiatives.
l Manage budget and monitor return of investment of promotion.
l Tailor special sell-through plan in accordance with customer needs.
l Trace and analyze promotion to key customers and evaluate effectiveness of the promotion.
l Develop and arrange specific brand line assortment.
l Understand country skincare & makeup consumers & shoppers in depth.
l Develop and implement initiative media, advertising, and other below-the-line activities as well as online/ offline activities.
l Develop and implement country promotion/GWP programs in key consumption period.
l Make country digital strategies & programs.
l Monitor brand landscape in country.