Japan Country Manager

Job title: Japan Country Manager
Contract type: Permanent
Location: London
Salary: £50K - £80K
Start date: 25 Feb 2021
Job Reference: 11232
Contact details: Masumi Shibui
Contact email:
Contact-phone: +44 (0) 20 7489 2990
Job published: about 2 months ago

Company Profile

    Online casino gaming company based at Malta 



 Remote Japan Country Manager



 £45000 - £100000 per annum





Main Responsibilities


    • Overall P&L responsibility for the Japanese market and delivering results in accordance with set budget and targets
    • Ensuring the website is optimised and localised for the Japanese market.
    • Responsible to develop and implement the marketing strategy for the market, including clear plans for all available marketing and communication channels. The marketing plan shall include and align all activities including, online, affiliation, ambassadors, events and social media
    • Working with centralized team to deliver localised campaign ideas, marketing briefs and campaign review deliverables.
    • Working closely together with the design team to develop the creative concept allowing for long term brand building and communication within the market
    • Ensuring all current legislation is observed in relation to operations & communication
    • Work together with the affiliate team ensure that the affiliate channel is utilised to the max. Handle and develop own affiliate deals where applicable
    • Responsible for planning, buying and negotiating all media, either through direct relationships or through a media agency
    • With support of the business intelligence team, follow-up and analyse all the marketing activities to make sure it is all in line with budgets and targets. Ensuring clear reporting and action plans to counter any failing results
    • Maintain in-depth knowledge on the market including keeping tabs on the competition and the regulatory situation
    • Responsible to advise on new product features, content provider and payment service suppliers




    • Strong, documented leadership skills
    • Experience working in the iGaming space
    • Strong marketeer and brand building experience, with proven experience building a brand in the Japanese market
    • Strategic and analytical
    • Able to see the big picture, but still have excellent attention to detail
    • Comfortable in dealing with a fast-paced, ever changing industry



Japanese and English Bilingual level


Preferrable UK or EU residents

Remote work is OK.