Position: Marketing Coordinator
Location: London
Salary: GBP 27K-28K
This is a two-year fixed-term contract with the potential to become permanent, depending on business and performance, as long as the candidate’s visa allows.
Role Summary:
Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan. Plan and execute marketing campaigns across paid, earned, and owned channels. The role required to work closely with local offices in the Europe region, the sales planning team in Tokyo, as well as with agencies to achieve objectives set forth by the department.
Role and Responsibilities:
- Maximize potential of email marketing to effectively generate leads and drive conversions. Build a database of quality leads through newsletter signups, produce emails based on customer segments, demographic, journeys and preferences, and monitor email deliverability, open rates, and click-through rates for optimization.
- Support the execution of paid marketing campaigns across a broad range of digital marketing channels such as SEM, programmatic, and socials.
- Evaluate the impact of marketing programs in achieving their stated objectives,
- Assist in the management of sales collateral.
- Analyze marketing analytics reports and end-of-campaign reports to develop optimization plans together with the stakeholders.
- Partner with creative teams, other internal stakeholders, and external agencies and vendors
Qualifications:
- +5 years of experience building complex marketing programs and reporting on the results. Work experience in a media agency is highly desired.
- A track record of effectively measuring and analyzing campaign performance metrics, such as ROI, conversion rates, engagement rates, and applying learnings for future campaigns.
- Experience in managing stakeholders, including senior management.
- Competence as a creative writer with an eye for great emails, social posts, and landing pages.
- Experience in collaborating with creative teams to develop compelling and impactful campaign content, including copywriting, visual assets, videos, and other creative elements.
- Proficiency in marketing metrics in full-funnel campaigns.
- Experience in designing and implementing A/B tests and experimentation to optimize campaign elements and drive continuous improvement.
- 3 years of working experience with Excel or other analytics tools.
- Strong project management skills
- Experience in using collaboration tools such as JIRA or Asana.
- Strong problem-solving ability, including metrics-driven thinking.
- Ability to travel as necessary.
- Experience in working in a multicultural working environment.
Personal Competency:
- The willingness and ability to adapt to different team dynamics, work cultures, and emerging trends in the industry.
- The ability to empathize, understand, and work well with individuals from diverse backgrounds and perspectives, fostering a positive and inclusive work environment.
- The ability to collaborate and work well in a team, being respectful and open-minded.
- Strong verbal and written communication skills to effectively convey ideas to the team and stakeholders.
- Having a strong sense of ownership; an attitude of accountability, proactiveness, and a commitment to delivering high-quality results.
- The ability to deal with ambiguous circumstances.
Language requirement:
Proficient in business-level Japanese and English language skills.
#Candidates must have right to work in UK, the company does not provide the visa sponsorship