Work Style: Primarily office-based at the North Greenwich office
Employment Type
Permanent / Fixed-term contract (to be discussed)
Salary £30k~35k
Depending on experience
About the Role
We are operating an online store serving the UK market and are looking for an experienced and proactive E-commerce Operations & Growth Specialist to support the next stage of business growth.
This role goes beyond day-to-day store management. You will take ownership of sales growth, marketing strategy, promotional planning, UX optimisation, and operational improvements, while developing and executing both B2B (small business-focused) and B2C (consumer-focused) sales and promotional strategies. You will also support hands-on operational tasks when required.
This is a high-autonomy role where you will be involved in both strategic planning and execution.
Key Responsibilities
• Manage and oversee daily operations of the online store and develop annual growth strategies
• Drive revenue growth through sales initiatives and performance-based planning
• Plan and execute both B2B (small business) and B2C (household consumer) marketing and promotional strategies
• Prepare and report performance metrics, sales data, and KPIs
• Plan, execute, and optimise promotions, campaigns, and sales events
• Improve e-commerce operations using Shopify and related tools
• Support operational tasks such as order processing and inventory management when necessary
• Upload and manage new products, ensuring optimal product presentation
• Improve website UX, customer journey, and conversion performance
• Research and source new products aligned with business strategy
• Identify, evaluate, and onboard new sales agents, partners, and logistics / delivery service providers
• Liaise with external agencies, agents, and logistics partners and manage ongoing relationships
Required Skills & Experience
• Strong understanding of the UK online food and e-commerce market
• Hands-on experience managing online stores, ideally using Shopify
• Experience in e-commerce strategy development and execution
• Proven marketing experience, including digital marketing
• Experience with digital advertising platforms and ad campaign management
• Social media management experience
• Strong attention to detail and ability to handle operational tasks
• Intermediate Excel skills (Pivot Tables, VLOOKUP)
• Business-level proficiency in both English and Japanese
• Minimum of 3 years’ professional working experience
Desirable Skills & Experience
• Experience living in Japan (highly desirable)
• Ability to speak Japanese to a conversational level (highly desirable)
• Strong interest in Japanese food and culture (highly desirable)
• Experience marketing specifically for the UK market
• Background in e-commerce or online business operations
• Experience in the food or FMCG industry
• Experience in UX optimisation and website renewal projects
• Knowledge of SEO best practices
• Design experience using tools such as Canva
• Basic HTML/CSS or coding knowledge
• Customer service experience
• Business development or new business launch experience
• Experience working with agencies, agents, or logistics providers
Personal Attributes
• Proactive and self-driven, not passive
• Comfortable working in a fast-growing and evolving business environment
• Data-driven mindset with a focus on continuous improvement
• Able to work independently while collaborating with multiple stakeholders
What We Offer
• A high level of autonomy and ownership
• Involvement across strategy, execution, and optimisation
• Opportunity to contribute directly to the growth of a UK-focused e-commerce business
Performance Evaluation
Performance will be evaluated based on measurable outcomes, including:
• Revenue growth
• Conversion rate (CVR) improvement
• Customer lifetime value (LTV) enhancement
Visa & Right to Work
• Youth Mobility Scheme (YMS) visa holders are welcome
• UK work visa sponsorship may be available based on performance and business needs
Benefits
• Staff discount available