Sales Development Executive

<About the Role>

We are seeking a motivated Sales Development Executive to drive growth within ethnic channels. This role focuses on expanding customer base and product penetration across retail, wholesale, and restaurant sectors. You will play a key part in increasing brand visibility and building strong relationships with key partners.

<Key Responsibilities>

• Drive sales growth and distribution within ethnic channels

• Identify strategic accounts and business opportunities
• Build and maintain relationships with wholesalers and retailers
• Organize and execute product demonstrations and tasting events (including weekends)
• Support new product launches and promotional activities
• Monitor market trends and competitor activities
• Maintain healthy stock levels and ensure smooth supply chain operations
• Prepare regular performance and market reports
• Travel as required
   

<Requirements>

• Minimum 1 year of B2B sales experience in FMCG or Food & Beverage

• Fluent in Mandarin or Cantonese and English
• Valid UK driving licence
• Legal right to work in the UK (visa sponsorship not available)
• Proficiency in Microsoft Office (data analysis, business planning)
• Flexible to work weekends and travel
• Strong communication and negotiation skills
• Self-motivated and well-organized team player
• Interest in Chinese cuisine is a plus